Branding and redesign of retail packaging range for youth hair products company in Sydney Australia.
Sanity is a retail brand of hair product made by Hair and Beauty Partners in Padstow, South of Sydney.
They came to Percept Brand Design because they had great products that were underachieving in the hair salon retail environment and needed new branding and packaging redesign. They requested an eye catching new design to reinvigorate their branding and give it a strong vibrant shelf presence that would appeal to their youth target market of 15-30 year olds.
Percept opted for simple design and bold colour to maximize shelf impact. All products are colour coded according to use and the products when viewed together form a strong set.
The redesign of the brand logo itself, is clean and contemporary which will appeal to the youth market and depending on each variant, the corner is slightly modified to indicate the purpose of that particular product.
This project was also featured in Packaging News magazine and the Packaging Of The World and The Dieline blogs.
