Wine label design for Dash. An alcohol cocktail beverage packaging design project for this modern Sydney winemaker.
Dash is an exciting new sparkling wine cocktail made from a blend of exotic passionfruit and fresh spearmint. The result is a lush, tropical and refreshing, easy drinking beverage that is perfectly suited to summer.
Percept Brand Design were chosen by this modern Sydney winemaker to help with their branding and beverage packaging design.
When it comes to wine label design, shelf shout is of most importance. In a second, the wine label design is to communicate what the product is all about and at the same time convey a personality and attitude that will immediately appeal to the target audience, which in this case is females between 18-35 that see themselves as fun, classy and sexy and they want to drink a product that reflects these same attributes.
Although the winemaker is based in Sydney, the Dash product is intended for export to overseas markets with a focus on the UK. Percept were very concious of this when designing the branding and wine label design as it requires urban credibility with a touch of tropical escape. A mix that has seen the product enjoy international success.
