Brand Design / Redback Tools

Project
Maxiknife POS Design

Summary
Percept designed this point of sale display for Redback's Maxiknife product. It serves a dual purpose because not only is it the storage and presentation piece which displays the product in the store, it is also the box that it is shipped in. This stand also fits with elements designed for Redback’s other products and strengthens their brand’s identity and awareness within their target market.