Brand Design / Redback Tools

Project
Maxistrike Tag Design

Summary
The challenge on this graphic design project was that the physical shape of the hammer itself made it very hard to attach a backing card and the weight ruled out a hang tag. We ended up designing a self adhesive label that contained all the necessary information as well as consistently branding it along with the other products that Redback manufacture. The USP of this hammer is that the curvature of it’s neck allows you to use it in otherwise hard to access areas.