Brand Design / Redback Tools

Project
MaxiS5 Backing Card Design

Summary
Percept Creative Group designed this backing card for use when the product is displayed individually in a hanging rack retail environment. The card uses visual elements to describe the special features this screwdriver has whilst being designed around the special packaging shape. It explains the screwdrivers features on the front of the card to hold the buyers attention, from how many screw sizes it fits to what styles, with the main emphasis on the special screw tip.