Brand Design / Redback Tools

Project
Redback Product Brochure Design

Summary
This brochure acts as a catalogue for the Redback tools range. Obviously we wanted to keep a common thread to represent the brand consistently each time it appears. We devised a layout template to aid the user to quickly access the information that they require. We also came up with the concept of utilising a strong design feature throughout the publication and used the reverse side of every page to spell out the company name. It is big, bold and strong, things that appeal to the target audience.