Packaging Design / Redback Tools

Project
Sketch Tape Label and Backing Card Design

Summary
The unique selling point of this product is that you can actually write your measurements on the measuring tape’s casing, then rub it off when you’re finished. Percept were appointed to design the removable label that identifies the product and visually explains what it offers the user as well as create the backing card to give it an in-store presence that allows practical display in a variety of retail situations.