Advertising / NSW Rugby Mascot

The Central Coast Rays are the Mazda Australian Rugby Championship team for a vast area to Sydney’s north, from Manly and the northern shoreline of Sydney Harbour through to the Central Coast.

Project
Central Coast Rays Mascot / Character Design

Summary
NSW Rugby commissioned Percept to design the mascot for the Central Coast Rays. After several rounds of sketches, Percept created this friendly sting ray rugby player that cheered them on to the 2007 grand final!