Brand Design / SMP

SMP is an international fashion brand with mass appeal within the board riding market. This brand of youth based street-wear is targeted at surfers, skateboarders, snowboarders, moto-x riders and other extreme sports enthusiasts.

Brand image in this industry is far more flexible than in the corporate world, and although there is a consistent official brand identity, it changes from one year to another. With brand awareness extremely high in this sector, consistency is not as important as a cool image. As a result, we have created a multitude of different logos and brand design work over the years for SMP, both in Australia and the USA. Following are some feature projects...