Brand Design / SMP

Project
SMP Poster Design

Summary
Large format posters are also used as a tactical way to increase brand awareness. They are used both in store and as giveaways. Our theory on all brand design was to show sponsored riders doing the latest tricks, giving the youth something to aspire to and creating a desire for the SMP product. We executed this through street-wise design making for an aesthetically appealing end product that would actually be hung on the wall.