Advertising / SMP

SMP is an international fashion brand with mass appeal within the board riding market. This brand of youth based street-wear is targeted at surfers, skateboarders, snowboarders, moto-x riders and other extreme sports enthusiasts.

Brand identity and advertising in this industry is far more flexible than in the corporate world. With brand awareness extremely high in this sector, consistency is not as important as a cool image. As a result, we have created a multitude of different ad campaigns and brand design work over the years for SMP, both in Australia and the USA.