Advertising / SMP

Project
SMP Press Advertisement Design

Summary
We worked with SMP to strategise their marketing and advertising campaigns, deciding that press ads in magazines for specialised sporting interests would be the most effective way to raise brand awareness and retain customer loyalty. Different campaigns were designed depending on the season and the brand’s essence at that point in time. Graphic Design for the youth market is ever-changing. We keep in touch of international trends ensuring that the design work of our Sydney studio is world class.