Brand Design / St George Cabs

St George Cabs was first formed in 1954 and their fleet operates across the Sydney Metropolitan area today.

Project
St George Cabs Corporate Identity Design

Summary
Percept's approach was to give the existing logo a clean and simple look and feel, bringing it into line with more modern brands . Based on the legend of St George and the dragon, and the old logo was quite detailed and and out of date. A simple wordmark using a serif font to give the logo a sense of history, was used. The 'T' was then modified to create a stylised sword.