Interactive Media / Toyota

Project
TICA Interactive Comparison CD Designs

Summary
Percept Creative Group were asked to design and develop an interactive Flash CD for Toyota’s forklifts which directly compared them to their competitors on a feature by feature basis. These CDs are used by the dealerships to help undecided forklift purchasers choose Toyota over other brands. The completed project presented these comparisons in a most impressive way and the results were such a success we were asked to do the same thing for their skid steer loader fleet. As with all Toyota design work, corporate branding is very important.