Corporate Design / Toyota Marketing

Project
Toyota and The Block Promotional Brochure

Summary
In their role as sponsors of the television series The Block, Toyota required a promotional brochure that featured a competition. The brief was to achieve as many entrants as possible and by doing so increase awareness of Toyota’s role as sponsor. Our concept played on the renovation theme animating typography to interact with tools strengthened by a fun design that drew on the popularity of the characters that star in the show.