Brand Design / Unilever

Project
Knorr Ready-to-use Sauce Brochure Design

Summary
Percept worked with the Unilever Foodsolutions team in Sydney to design this brochure for the Knorr ready-to-use sauce range. It acts as a catalogue that the sales rep can use in a practical situation. The Knorr mother brand includes various sub brands that used to stand alone which was a major consideration during the design process and a strategic move for Unilever within the Australian market. The brochure had to be positioned for industry professionals who aim to improve productivity without compromising on taste. We went with a photographic treatment to illustrate this and kept the layout clean and professional, with an emphasis on branding.