Packaging Design / Unilever

Project
Knorr Dry Sauce Product Range Packaging Design

Summary
Packaging design work for food products should always be appetising. We drew on design principals like warm red being related to hunger rather than ice blue for example. The packaging design complies with all the legal requirements that exist in the foodstuffs industry. Our choice of typography was to remain authentic to the country of origin of the sauce and quickly communicate the flavour. High quality food photography was used to enhance the attractiveness of the pack designs. These products are aimed at industry professionals and must satisfy their high standards.