Packaging Design / Unilever

Project
Knorr World Cuisine Packaging Design

Summary
World Cuisine used to be a stand alone brand within the Australian market. It along with various other brands now come under the Knorr brand umbrella. We were assigned this label design project with the objective of making the transition a smooth one. The brief was to retain loyal World Cuisine customers and make them comfortable with the Knorr name and logo as the mother-brand. Individual icons were also utilised for easy reference by the chef for things such as heat ratings, portion numbers and vegetarian symbols.