Brand Design / Wakakirri

Wakakirri is a story festival for primary and secondary schools that features an Australia-wide dance and drama competition. Between 1997 and 2006, Percept (formerly Eye Scream Graphic Design Sydney) handled all of Wakakirri’s brand design and marketing requirements.

Project
Wakakirri National Story Festival Brand Identity Design

Summary
The main objectives for this identity design was to explain what Wakakirri is, to show that it is a national event and for it to be able to appear on any coloured background. It also had to fit with a diverse palette of design and themed imagery that is used to brand the event from year to year.