Do you want an e-commerce website or a site with a CMS system? Functionality is crucial when designing successful websites. Sydney’s Percept will help design a website that focuses on your business objectives. For CMS Systems, e-commerce websites, blogs etc. read below...

Can attractive websites be functional too? Of course! When designing functional websites, there are many things to consider. What is its main purpose, how do we want users to interact with it, how can it increase sales or make life easier?

A well thought out website can be an incredibly powerful tool for your business and it is worth investing in functionality such as CMS, e-commerce, blogs, reports etc. because they will work for you long into the future.

What are these functions and how can they help your business? Well, the list is never ending, but below we’ll give you a few to think about along with a brief explanation so that when you discuss your website design with Percept in Sydney South, you know what is available to you. Contact us to discuss.

Content Management System (CMS)
Allows you to edit the text and images on your website from your own computer without knowing HTML. If you need to update your content frequently this will save you from coming back through Percept for every website content update.

e-Commerce Websites
Add an online store to your website to sell your products. Keep track of stock, organise shipping and track orders. This is a great way to build your database whilst expanding your customer base from local to international.

Email Marketing
Add email addresses to your database with a subscriber form on your website. Then send well designed emails to your subscriber list to generate traffic, build loyalty and increase sales. More>

You can also set up automated emails to your database for birthdays, reminders, thank yous etc. Or use this feature to deliver multi step communications over a given time, like a weekly lesson for example.

Web Applications (Apps)
Web apps are incredibly powerful and flexible which can be used for a broad rang of functions for instance (but not limited to) advanced search functions, user content uploads, listings for jobs or real estate etc. Apps are a fantastic alternative to custom programming, so just let us know what functionality you require.

Custom Forms
We can add customised forms to your website to collect a variety of information from your website users that is most useful for you. This can also be linked with your customer database from simple contact forms to more advanced surveys or registration forms.

Blogs and Forums
Build a community through your website by adding a blog, forum or comments section. Blogs allow you to distinguish yourself as a professional in your field and you can write new content regularly without hassle. You can also create a community situation with a forum where you invite feedback, where users ask questions or even interact with each other in a comments section.

Photo Galleries
An easy way to add, update and share photos with the users of your website. Percept can create multiple photo galleries that are easy for you to manage.

Secure Client Areas
Set up one or more areas that require users to log in using a username and password. Perfect for businesses that require a members only area for paid subscribers or just private environment set up for the specific use of one of your clients where you can direct them for remote presentations.

RSS Feeds
Set up RSS feeds from your site to share blog posts, FAQs, new web pages and announcements with RSS subscribers. A good way to keep in contact and build trust without any spam filter issues.

Ad Rotators
Create multiple ad rotators to keep your site looking fresh whilst delivering various advertising messages. This can be used for advertising, images, flash objects or HTML snippets.

Search Engine Optimisation (SEO)
To have a good looking and functional website is great, but people need to be able to find it. If you rank on the 17th page of Google for relevant keyword searches, then your website will never have the chance to work for you. Ask us how to improve your organic results in search engines such as Google, Yahoo and Bing.

Search Engine Marketing (SEM)
We’d also recommend a cost per click (CPC) campaign to market your website. Search engine marketing campaigns can be set up for Google, Yahoo and Bing. This can be used for websites where there is too much competition for desired organic keywords, or as a supplement to your SEO to bolster your impressions and results. Just contact us for how to best go about your SEM campaign.

This is just an overview of functionality that can be included into your website. Please use these as suggestions, as they are only a selection of what is possible in functional website design these days. Make note of the features that you are interested in and let us know so we can tailor a website design solution to your needs.

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