Smart Web Marketing website reskinning design project created by Percept in the Sutherland Shire in Sydney’s south.
Smart Web Marketing offer search engine marketing, web design and development, as well as social media marketing from their base in Miranda, south of Sydney.
They knew of Percept’s expertise in designing good looking and effective front end interfaces for websites and engaged us to partner with them to design the reskinning of their website.
It was important that this site did not look like a typical template based website that you often see in this industry. We wanted a clean design for the reskin that was easy to navigate. Clear communication of information was also a key issue so that the user could easily understand what Smart Web Marketing were offering, locate what they were interested in and then make contact.
Percept came up with a colour coded tab system that satisfied the brief whilst also making for a bright and positive website visitor experience.
We were also concious to layout the content with information heirachy in mind. That way we could focus the viewers attention on Smart Web Marketing’s core skills in search engine optimisation, pay per click campaign strategy and management, business websites, retail websites and e-commerce websites.
