Brand Design / Wellbeing

Project
Brand Communication Logo Design

Summary
We worked with Wellbeing to design a logo device that would act as a visual cue and communicate that their entire menu was a healthy choice. They wanted a way to visually communicate the fact that if you ordered from their menu you couldn’t go wrong. This is crucial to their positioning because other fast food chains only offer a few healthy choices. This logo design fits within the brand’s visual theme and is now a major part of their branding efforts on the whole.