Brand Design / Wellbeing

Project
Wellbeing Press Advertising Campaign in Sydney

Summary
After the positioning ads, we then designed further ads which were light-hearted, encapsulating the company’s personality. This was an important step in their branding as it showed how Wellbeing think differently from other food retail chains and it gave them an opportunity to tell the stories that proved their passion. We chose a typographical approach for this advertising campaign that helped differentiate it from others and attracted the readers interest.