Brand Design / Wellbeing

Project
Wellbeing Press Advertising Campaign

Summary
Wellbeing asked Percept to inform their audience of the many health benefits they offered without using a tone of voice that seemed too preachy. We created a light-hearted, humourous approach which encapsulated their brand’s personality. Branding is more than a company logo or corporate identity styleguide. It extends to tone of voice, attitude, customer experience and far beyond.