Advertising / Wellbeing

Project
Wellbeing Press Advertising Campaign

Summary
Wellbeing approached Percept to conceptualise an ad campaign to position their brand in a market that had limited awareness of their food retail franchises. They wanted to inform the audience of the many health benefits they offered and their attitude towards food in general. We created a basic brand positioning ad first which familiarised the customer with the look of the store and the quality and range of food they could expect at Wellbeing.