Advertising / Wellbeing

Project
Wellbeing Gluten Free Advertising

Summary
Another health aspect that Wellbeing wanted to communicate to their audience was the wide range of gluten free choices
available in their stores. Based on the initial brand positioning ad, this version focuses further on the variety a coeliac has when choosing from Wellbeing and the ease of which they can do it. Continuing in the light-hearted tone, this ad further supports the company’s brand image.